Although marketers have risen to the top of many of today’s most successful organizations, marketing continues to be in service to the sales function of the organization. An award-winning advertising campaign that does not increase sales in greater amount to the amount spent on the campaign is a failed campaign.

 

Sometimes the most powerful tool in your marketing arsenal is the humble phone sitting neglected next to the device you use to answer your email. Partnerships happen when people connect with people.

 

Start-ups like Uber and Airbnb generated enormous revenues and valuations with almost no marketing spend.